Know what MTA (and most other monopolies) absolutely suck at, but which is the core lifeblood of virtually every other business in the world?
Marketing.
Seriously, when was the last time you turned on your television set or opened your newspaper and saw an advertisement promoting the advantages of taking a Metro-North train over your car?
Or MTA [...]
Metro-North Marketing Wizardry, and Why The New Waterbury Train Is Empty
April 8th, 2008 · 2 Comments
Tags: MTA · Metro-North