Apple’s stock dropped 5.6% on the announcement of the new line of MacBooks this afternoon.
A significant price cut to Apple’s notebook line, which has been 30%-80% more expensive than similar notebook lines by Dell, was widely expected. Some considered the recent market collapse to make significant retail price adjustments a certainty.
However, there was only one price cut, $100 off the original plastic MacBook, while $300 was widely speculated.
Meanwhile, the addition of expensive and exotic features such as dual video cards and LED backlighting as standard on MacBook Pros were used to argue the high $1999-$2499 prices for those models.
A new manufacturing process for MacBooks was hyped before the announcement, but turned out to be the same manufacturing process used on the 10-month-old MacBook Air.








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